{"id":330,"date":"2019-08-11T14:59:29","date_gmt":"2019-08-11T14:59:29","guid":{"rendered":"https:\/\/www.andyrussellmedia.co.uk\/?p=330"},"modified":"2019-08-11T14:59:30","modified_gmt":"2019-08-11T14:59:30","slug":"fuelling-a-sense-of-misguided-loyalty","status":"publish","type":"post","link":"https:\/\/www.andyrussellmedia.co.uk\/blog\/fuelling-a-sense-of-misguided-loyalty\/","title":{"rendered":"Fuelling a sense of misguided loyalty"},"content":{"rendered":"\n

<\/p>\n\n\n\n

You know you\u2019re getting old when you not only start noticing filling station fuel prices but, like the weather, they become a major topic of conversation!<\/p>\n\n\n\n

I\u2019ve always been a fan of, what I call, premium brand\nfuel \u2013 Shell, Esso, BP \u2013 even though some people insist it all comes out of the\nsame distribution tank.<\/p>\n\n\n\n

So, with my local filling station being Shell, I had a\nShell Drivers\u2019 Club loyalty card and didn\u2019t think twice about filling up our\ncar, my motorcycle or the fuel cans for the lawnmower.<\/p>\n\n\n\n

Occasionally I received a \u00a32.50 voucher in the post off my next fill-up and duly used it next time I topped the tank.<\/p>\n\n\n\n

Recently Shell replaced this loyalty scheme with its new Shell Go+ loyalty programme which now rewards visits with 10 being the magic number.<\/p>\n\n\n\n

\"\"
Two visits down, eight to go seems to be wanting a lot of loyalty.<\/figcaption><\/figure><\/div>\n\n\n\n

My local Shell garage used to keep its fuel prices roughly in check with the local supermarket. I didn\u2019t mind paying a couple of pence more a litre for Shell petrol or diesel but when the local Shell price was \u00a31.39.9 a litre for diesel and local supermarkets were \u00a31.26.4 and \u00a31.27.9 it made me question the value of these Shell rewards.<\/p>\n\n\n\n

With an 800-mile range, I usually fill our car when the gauge gets down to a quarter… or lower. On average, it takes 55 to 60 litres of diesel per fill.<\/p>\n\n\n\n

Even at 12p a litre more, filling up with Shell is costing me up to \u00a37.20 extra per tankful. Over 10 visits, at that price difference, that\u2019s up to \u00a372 more \u2013 only a few quid less than I would pay for 60 litres of supermarket diesel.<\/p>\n\n\n\n

Free fill-up<\/h4>\n\n\n\n

That seems more rewarding to me \u2013 a free fill-up. Or the treat of a nice meal out with the wife, a couple of tickets for a football match or six bottles of half-decent wine.<\/p>\n\n\n\n

Unfortunately, the new Shell Go+ reward scheme works on\nvisits instead of points. Surely it makes more sense to be based on how much\nyou spend. The more you spend, the more points you earn and the higher value of\nthe rewards.<\/p>\n\n\n\n

All you have to do is spend \u00a310 or more on fuel or \u00a32 or\nmore in the shop. You get 10% off all hot drinks, deli2go, Jamie Oliver deli by\nShell food ranges and Shell Helix Motor Oil and Shell Super Shine car wash or\nQuick wash every time.<\/p>\n\n\n\n

\"AR
A visit to the Shell filling station normally involves 60 litres of diesel so 10 visits seems excessive to be rewarded.<\/figcaption><\/figure><\/div>\n\n\n\n

So I could just fill up with \u00a310 of fuel and turn my one\ntankful, at the Shell fuel price, into eight or nine visits but I can\u2019t be\nbothered to keep going into the filling station.<\/p>\n\n\n\n

And when I fill my motorbike it rarely takes more than\n\u00a320 unless it\u2019s running on fumes when I arrive and I don\u2019t let it get that low.\nNormally it takes \u00a316 to \u00a318 so that would count only as one visit and, again,\nI\u2019m not going to just top up with a tenner\u2019s worth.<\/p>\n\n\n\n

After a couple of visits I received a voucher for \u00a32,\nhardly a reward given how much more I am paying for the fuel in the first\nplace. It just doesn\u2019t add up to good value at that price, however much you\nrate the fuel.<\/p>\n\n\n\n

So instead of following this new reward programme\u2019s\nslogan, after a couple of visits I will no longer \u2018Say hello to Shell Go+\u2019.<\/p>\n\n\n\n

Instead, I\u2019m bidding it \u2018Goodbye\u2019 because Shell fuel no\nlonger seems a good buy for me!<\/p>\n","protected":false},"excerpt":{"rendered":"

You know you\u2019re getting old when you not only start noticing filling station fuel prices but, like the weather, they become a major topic of conversation! I\u2019ve always been a fan of, what I call, premium brand fuel \u2013 Shell, Esso, BP \u2013 even though some people insist it all comes out of the same … <\/p>\n

Continue reading “Fuelling a sense of misguided loyalty”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,22,17,21,20],"yoast_head":"\nFuelling a sense of misguided loyalty - Andy Russell Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andyrussellmedia.co.uk\/blog\/fuelling-a-sense-of-misguided-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuelling a sense of misguided loyalty - Andy Russell Media\" \/>\n<meta property=\"og:description\" content=\"You know you\u2019re getting old when you not only start noticing filling station fuel prices but, like the weather, they become a major topic of conversation! 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